At Fitness Gear & Training, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what we collect, how we use it, and how we work to keep it safe. By using our website, you agree to the practices outlined below.
1. What We Collect
When you interact with our website, whether you’re browsing products, signing up for emails, or placing an order, we collect certain types of information to better serve you. This includes information you provide voluntarily, such as:
- Your name
- Shipping address
- Email address
- Payment details
You may provide this information when creating an account, making a purchase, or signing up for our newsletter.
In addition to information you directly share, we automatically gather certain technical data through cookies and analytics tools. This may include your IP address, browser type, device type, time spent on the site, pages visited, and referring websites. This type of data helps us understand how users interact with our website and where improvements can be made.
We also track purchase behavior, including the items you’ve viewed, added to your cart, or purchased. This allows us to recommend products you might be interested in, streamline your checkout process, and offer relevant promotions. Even if you don’t complete a purchase, we may retain your activity data to improve your future shopping experience.
2. Why We Collect It
We collect this information to deliver a smooth, personalized, and efficient experience. The primary purpose is to process and fulfill your orders, ensuring that your items arrive promptly and correctly. This includes sending order confirmations, shipping notifications, and receipts.
Beyond order fulfillment, we use your data to improve the structure and usability of our website. By analyzing aggregated user behavior, we can optimize navigation, fix technical issues, and tailor the layout to better fit user needs. These improvements help create a more seamless experience for both new and returning customers.
If you choose to receive updates from us, we’ll also use your information to send promotional emails, educational fitness content, special offers, and new product announcements. These emails are only sent if you opt in, and you can unsubscribe at any time through the link provided at the bottom of each message.
Additionally, your data may help us prevent fraud, enforce our terms of service, and comply with legal or regulatory obligations.
3. Cookies and Tracking Technologies
Cookies are small files that are stored on your device when you browse websites. They’re commonly used across the internet to make sites function more efficiently and to enhance user experience. At Fitness Gear & Training, we use cookies to recognize your device, keep track of your shopping cart, save your login session, and remember your preferences.
We also use cookies to collect anonymous usage statistics via trusted analytics tools like Google Analytics. These insights show us how visitors are engaging with our site—what’s working, what’s not, and where we can make improvements. We never use cookies to collect sensitive personal information without your explicit consent.
You may manage or disable cookies through your browser settings. However, disabling cookies may limit your access to certain features on our website, such as retaining items in your cart or staying logged in during checkout.
In summary, cookies help us:
- Provide a faster, more intuitive browsing experience
- Remember user preferences and login status
- Understand which pages and products are most popular
- Identify bugs, broken links, and performance issues
4. Data Protection
We take the security of your data seriously and implement multiple safeguards to protect it from unauthorized access, alteration, or disclosure. Our website uses SSL (Secure Sockets Layer) encryption to protect the transmission of personal and payment information during checkout and account creation.
We do not store full credit card numbers or CVV codes on our servers. All payments are processed through trusted third-party gateways that are PCI-DSS compliant, which means they meet the highest industry standards for secure transactions.
Internally, access to your personal data is limited to employees or service providers who need it to perform business-related functions. All access is logged and monitored to prevent abuse. We regularly audit our systems for vulnerabilities and update our security protocols to align with current best practices.
We will never sell, rent, or trade your personal data to outside parties for marketing purposes. We may share data with select service providers (such as shipping companies or analytics providers), but only to the extent necessary to perform their roles on our behalf and only under strict confidentiality agreements.
5. Data Retention
We keep your information only as long as it’s necessary for the purposes outlined in this policy. For example, we retain order history, invoices, and customer service records for as long as is needed to manage returns, comply with tax regulations, or resolve disputes. After this period, your data may be securely deleted or anonymized so that it can no longer be linked to you.
If you have an account with us but are inactive for an extended period, we may eventually remove or archive your data unless required by law to retain it. You can also request that we delete your account and associated data at any time, and we will comply promptly, provided that there are no outstanding legal or financial obligations associated with your account.
We may retain anonymized or aggregated data indefinitely for statistical or research purposes, but this information cannot be used to identify you personally.
